The Body Shop From BANKRUPTCY to Growth & profit

Written By Nat

The Body Shop Nordics made a remarkable comeback in just 3 months—driven by a bold e-commerce strategy, organic social media, and a complete shift away from paid ads.

Problem:

In April 2024, The Body Shop experienced a severe brand and operational collapse. They urgently needed to relaunch their digital presence across the Nordic region.

The ask: rebuild fast, show real results within the first month, and do it all without paid media.

Solution:

Launched a conversion-optimized, mobile-first Shopify site tailored for local markets in Sweden and Denmark, designed to scale without paid media. Simultaneously deployed a high-impact SEO strategy and daily organic social content to drive brand affinity and traffic.

Outcome:

  • 2M+ organic video views across platforms

  • 5%+ site conversion rate (2× industry average)

  • Double-digit month-over-month growth

  • Zero paid ads: all traffic from organic channels

  • Strong brand equity through daily community engagement

Details:

Shopify e-commerce build completed in under 3 weeks

  • Performance-focused UX and localized messaging

  • Technical SEO, keyword targeting, and content optimization

  • Daily organic Reels, Stories, and short-form videos

  • Influencer and ambassador seeding (organic only)

  • No ad spend—100% of reach from SEO and social

Nat
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How We Reached 13M+ Views Organically by Scaling Community-Driven Content